Is There A Lack of Diversity in Green Beauty?

Is There A Lack of Diversity in Green Beauty?

Cheryl Rose
07:09 / Wednesday.17 January 2018

This article is inspiring, and I am so glad to see Sarita continuing her work of helping people learn about green beauty products. In 2013-2014, I had an online shop called FoxyMango, designed to offer women of color a curated selection of green beauty hair and skin care products. It was a struggle I had – trying to find hair products that worked for my mixed-race hair while also being healthy for my body and the environment.

After having the shop for two years, what I found was a general lack of interest in the contents of the products and more focus on low-priced options. I ended up closing the store because the market just wasn’t there to support it. I don’t know if there was also a hurdle with women wanting to buy products online versus being able to see/smell in-store but it seemed (and still seems) there are other successful online beauty brand out there so perhaps that’s a hurdle that can be overcome.

I’ve considered re-opening the shop lately because it seems perhaps the market is shifting and women are becoming more interested in what is in their products. And this article speaks directly to that. What I still see – and what is being expressed here – is a lack of beauty stores targeting women of color – I see some individual product brands (like Jacq’s!) here and there but I don’t see many one-stop-shops that would make it easier for women of color to find several brands they love in one place. I’m wondering if there’s been enough shift in the community and growth in black women being interested in finding products that are better for their bodies?

15:39 / Wednesday.09 March 2016

Enjoyed reading this. I knew that we as dark skinned women had limited options as it relates beauty products but I never thought much about how we fared in the world of organic beauty. I’m grateful for pioneers like these ladies and hope that many more will take on the challenge.

Sara Damelio
07:35 / Wednesday.02 March 2016

Excellent article!

20:22 / Tuesday.01 March 2016


I am the same way. I love the uniqueness in faces and different features. I love to see the rich colors of different nationalities shown in our hair, our eyes, our noses, our cheeks, bone structure and our lips. Hopefully this will spark change in retailers and in brands.

20:16 / Tuesday.01 March 2016

Hi Jeannie. Thank you. Please feel free to repost on Beauty Heroes blog.

Jeannie Jarnot
18:38 / Tuesday.01 March 2016

I just loved reading this article and am in love with the very fact that it exists. More color in green beauty and everywhere. Women are beautiful, and let’s celebrate and create beauty that caters to every shade. I would love to repost this article on the Beauty Heroes blog linking back here of course. Hero On!

18:19 / Tuesday.01 March 2016

I love how this shared Barbara, Kitiya and Brandie’s backgrounds! I really love all these women do in the green beauty world so I loved learning more about them.

I definitely think the color palette in makeup definitely needs to expand – not just to include deeper skin tone ranges, but also more yellow tones and the really pale tones as well. I have readers tell me all the time that there’s either not a color dark enough for their skin to match or maybe that it’s too pink and they’re more yellow so it’s, again, not a good match. The same can be said for really pale women, many of whom are only recently able to find shades that suit their skin.

As for the “How many more Oprah/Whoopi mistakes need to happen before we take a good look and see?” – I think that was more of a generational gap than anything else. So many actors get mistaken for other actors and celebrities and that happens all the time across the board. I don’t really get it, but I’m personally obsessed with faces and I love seeing the uniqueness in each person’s features. That’s what really makes someone special to me.

Rachael Pontillo
15:38 / Tuesday.01 March 2016

Yes there is a lack of diversity in green beauty—and there continues to be in the beauty and skincare industries themselves. Different skin tones have different needs not just visually, but also physiologically—I spoke about this in a webinar I did last summer that was very well attended. More awareness needs to be spread. Thank you for writing about this important topic and spreading awareness. This is an issue that has bugged me since I was a teenager working at cosmetics counters in department stores. I had so many women I couldn’t help—or that I had to custom blend colors for and charge them more money—because we didn’t have the right colors for their skin. It irked me even more nearly 20 years later when I was at a manufacturer’s training for a popular spa brand and noticed the same problem. When I asked about it, I got a canned response about how it’s not possible to please everyone and new colors are always in development. It’s a crock. Posting this on the blog too.

Mischo Beauty
15:01 / Tuesday.01 March 2016

Awareness is key! Excellent article, Sarita.

Stephanie Jospeh
12:45 / Tuesday.01 March 2016

I really like this. I love how it touches on not just women of color but their culture as well. This is just beautiful!

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